CBS Records is a unit of CBS Entertainment that signs and develops recording artists, and offers an alternative approach to introducing them to the marketplace through integrating their music into programming on the CBS Television Network. Additionally, the new music venture capitalizes on the powerful marketing reach of CBS Corporation's diverse portfolio of mass media platforms, including The CW, Showtime, CBS Television Distribution, CBS Interactive, and many more, to promote its music and talent directly to consumers.
Music by CBS Records artists is consistently utilized prominently in CBS/CW programming, and the label’s first soundtrack release – NCIS: The Official TV Soundtrack – is one of the top-selling television soundtracks in the country. Distribution of the label’s music is secured through agreements with an array of outside partners, including RED Distribution in North America. The new CBS Records is not related to the former CBS Records business or its artists or assets, which were acquired by Sony in 1988.